I was hired by the Waze Team to support their efforts in Brazil - one of their top markets. I wrote copy in Portuguese for many performance campaigns, App Stores and UX for the app itself.
Play Store Copy
I was tasked with re-writing the Portuguese version of the App Stores, acording to the new Brand Guidelines.
Examples of Performance Campaigns
I worked in many performance campaigns from Waze. Some of my favorites: announcing the new visual language from Waze, an outreach campaign to review the app and a new feature campaign for baby reminders.
